Liquid Brands.

Liquid Brands is an innovative commercial project located within the Waterloo Business Park, designed to facilitate the expansion of a leading distributor of high-quality fashion brands in New Zealand. The primary objective was to create a functional warehouse model while moving away from conventional 'office building' and warehouse aesthetics. The result is a striking structure that reflects the brand's upscale image and commitment to quality. The design features a traditional warehouse layout prioritizing operational efficiency, complemented by an eye-catching office block that occupies a prominent corner of the site. This two-story office structure boasts a copper-toned metal facade that not only enhances its visual appeal but also aligns with the brand's identity. The facade incorporates tapering windows and faceted copper-clad sections of aluminum composite panel (ACP), maximizing panel sizes and creating a dynamic elevation.

The design of Liquid Brands emphasizes a harmonious relationship between functionality and aesthetics, creating a workspace that is both efficient and visually striking. The layout integrates the warehouse and office seamlessly, ensuring smooth operational flow while fostering collaboration and connectivity between teams. Material selection plays a pivotal role in establishing the project's unique identity. The copper-toned metal facade not only enhances visual interest but also conveys a sense of sophistication that aligns with Liquid Brands' high-end market positioning. The use of tapering windows and faceted ACP sections is a thoughtful design choice that optimizes panel sizes while providing an engaging facade that invites natural light into the workspace. The office block's modern design contrasts effectively with the more brutalist neighboring buildings, contributing positively to the urban landscape of the business park.

• Located — Christchurch
• Completed — 2024
• Photography — Stephen Goodenough
• Crafted by — Whyte Construction